The target audience is, or should be, beginner level (nothing wrong with that!), but even so the book is disappointingly superficial, depending largely on not-particularly-interesting anecdotes involving the author’s interactions with other researchers. The conclusions, in the last chapter, amount to a not very well supported or argued call to action. Before that, there are some interesting tidbits sprinkled throughout, but it’s not clear to me that they justify the time spent listening or reading.