Astute observations and very well-written with easy to follow examples; but more applicable for 20 years ago. The lower rating is that e-commerce is hardly covered at all, social media, digital marketing….basically nothing. Even marketing to affluent boomers has turned into a FaceBook cost per click war with giant corporations. Millennials are now pushing ~35 and definitely don’t read travel, wine and cigar magazines period (speaking as a more affluent millennial myself). Personally, neither I, nor my entourage, ever touch that junk mail they call magazines/brochures in business/1st class. And while I’m subscribed to a few magazines, I mostly never open any of them. Most of us prefer our smartphones/tablets. I rely more on authentic Amazon reviews than any magazines.