Initially I only bought it because some moral narcissistic lefty tried to ‘cancel’ good old Dan by giving one star because he seems to talk politics.

It outlines the situation were Dan not shy’s away to talk about politics in which I feel a strong agreement. No words about racism spotted, only economic truth.

As an entrepreneur it is important to deepen knowledge about No B.S. marketing to the ‘Affluent’, because those affluent people have spending power a prerequisite for business practices.

This book could be the missing piece of the puzzle you are looking for.

My takeaway: Disconnect price from product, by experience.