I am a big follower of Dan and try to apply everything that he suggests because he obviously knows what he’s doing. This book did not meet my expectations, but it doesn’t mean it was bad. I expected more examples of marketing trivia fluids. I took very good notes and came up with roughly 6 or seven ideas that I thought were worthwhile. Is my business going to get better, I’m not sure until I experiment. But it did not blow me away, but worth reading if you are a younger entrepreneur.