Most people walk through life letting the outside world dictate their lives. This book demonstrates how to overcome fear, uncertainty, and doubt (FUD) by first understanding its root causes, which in many cases are a result of society. The real world examples, both personal and business, help as I think about overcoming my own FUD. The FUD Factor shares a unique perspective on leadership. Through the author’s years of experience and success leading businesses, he demonstrates how leadership is a choice and provides a path to personal and career development. I also like how the audiobook feels more like the narrator is speaking to you, rather than at you. This is a subtle difference but comes through quite nicely.