What you’re reading in other reviews about his love of a past president I personally strongly disagree with is true, *however* I think people are overlooking that if you can’t sit through hearing bizarrely, uncomfortably worshipful opinions of That Guy, then you’re maybe gonna have a tough time trying to attract or retain affluent clients. The very unfortunate and complex reality is that with precious few exceptions many of the people who have a lot of money want what they see as best for their family or company, and that means lower taxes and fewer regulations to them at whatever external cost or harm to anybody else. He makes an excellent point that to reach any customer you have to speak to them as they see themselves – not lucky or privileged or won the inheritance/networking lottery, but instead as hard working people who earned it and took tough risks. If you can’t listen to his occasionally objectionable narrow worldview about things you’re going to encounter the same issue trying to message or reach customers who, to the central purpose of the book, think and talk similarly to how he does. I see those segments with practicing my patience, and factor it into my thought process about my comfort level really reaching out to prospects who are far beyond my own economic class.