I am a professional photographer selling products and services to consumers whose average spend falls in the $3000 to $4000 range.
I find that my highest spenders are also among my most satisfied and easiest to serve clients, (not to mention most profitable), however I have struggled to reach them with enough volume and consistency to meet my income and business growth objectives.
This audiobook was purchased specifically to help address that problem.
After listening to it from beginning to end just one time, I was inspired to restructure my entire business, and of course my marketing.
Hearing about the dentist who sends a white limousine to pick up his subscription-based patients for a cleaning/spa day and the optometrist who transformed a struggling location into a high-end eyewear fashion boutique, has inspired me to redesign my entire client experience.
I am looking forward to breaking down and implementing many of the ideas presented in this book about finding, reaching, and ultimately serving the affluent at the very highest level.
If you are tired of having your business viewed as a commodity, I highly recommend you listen to or read (or both) this book.