I highly recommend this book to anyone looking to understand what it takes to embark on a digital transformation (not digitizing analog products and services) in any industry across People, Process and Technology(platforms and data). The examples and case studies are diverse, practical and well detailed to both stress the concept at the same time provide enough depth to go beyond theory.
Highly recommend referring to the references at the end of the book to dig deeper into one’s relevant case study.
Thanks to Jeanne Ross, Cynthia Beath and Martin Mocker for writing and Kitty Hendrix for perfect narration.
Best !