With myriad options, styles and theories out there on Strategic Planning, this book was recommended to me by a valued and respected colleague as I was leaning toward completing a SWOT analysis at the 20 year mark of my company. I was loathing it. Honestly. How refreshing to read that Chuck Bamford teaches what I’ve believed for many years: SWOT is NOT an analysis tool nor is it a strategy! YES! I could get into this guy. This is a short read with golden nuggets you can immediately put into practice.
Highly, highly recommended! PS the ‘performer’ is the perfect voice for the subject matter.